As of late it does seem that online social media is the way for a company to survive. It seems like everyone has a Facebook page and this is absolutely true. Facebook has been a dramatic sweeping tool that has reached into the deepest depths of social interaction. My grandma for goodness sake has a Facebook page. Social media has opened doors of privacy that become questionable. Businesses have increasingly been using social media as a means to promote their products and services. Is this wrong? Absolutely not. I believe that businesses are seeing Facebook and other social media sites as a way of advertising to individuals that they were before unable to.
The best way for companies to interact on social media sites is to take a passive approach to advertising. No guerilla marketing here! Many individuals will agree that we do not want to be bombarded with advertisements and other popups. I find it extremely annoying when popups or other advertisements show up and I cant close them. I feel that the best way for companies to advertise on social media is to just say “hey we have a product…do you like….?....ok….click…..here.” Advertisements that allow us to have a option annoy the crap out of me.
I believe interaction of company-client relationships should be limited to hey here’s the product and here’s a deal you can have only purchasing my product. As far as updating Facebook status it should be there is 25% off if you come in before noon or something to that affect.
It would be wise for us to make a significant time commitment to the online advertising. This is the future of marketing and advertisements and if companies do not see this they are bound to fail. That’s why many online websites that were once rogue and unregulated became regulated. Take for instance Hulu.com that began as a website to view movies and tv shows that were not authorized. But companies soon realized that online tv and such was a increasing way in which to market. Now every 10 minutes there’s and advertisement for some product or another. The same can be said about YouTube where VEVO has taken over advertising before a official music video can be played. Companies are becoming increasingly aware of the doom they will face if they don’t advertise this way. I must admit the first thing I usually do in the morning is log onto Facebook via my IPhone. Am I hooked? Probably. I just don’t fall for dumb advertisements.
I completely agree with you in that pop up ads or commercials before some YouTube videos are extremely annoying. Once you close one, another one always pops out.
ReplyDeleteI do have to say though, businesses that play their cards right with social media and ads can successfully gain future consumers. For instance, my Facebook suggested a page to like since so many of my friends like it, and it is currently my favorite store. If I want coupons or want to know about deals, I just go onto their page, unlike the annoying pop up ads.