Facebook....Stop I Don’t Want Your Advertisements!

As of late it does seem that online social media is the way for a company to survive. It seems like everyone has a Facebook page and this is absolutely true. Facebook has been a dramatic sweeping tool that has reached into the deepest depths of social interaction. My grandma for goodness sake has a Facebook page. Social media has opened doors of privacy that become questionable. Businesses have increasingly been using social media as a means to promote their products and services. Is this wrong? Absolutely not. I believe that businesses are seeing Facebook and other social media sites as a way of advertising to individuals that they were before unable to.



The best way for companies to interact on social media sites is to take a passive approach to advertising. No guerilla marketing here! Many individuals will agree that we do not want to be bombarded with advertisements and other popups. I find it extremely annoying when popups or other advertisements show up and I cant close them. I feel that the best way for companies to advertise on social media is to just say “hey we have a product…do you like….?....ok….click…..here.” Advertisements that allow us to have a option annoy the crap out of me.


I believe interaction of company-client relationships should be limited to hey here’s the product and here’s a deal you can have only purchasing my product. As far as updating Facebook status it should be there is 25% off if you come in before noon or something to that affect.


It would be wise for us to make a significant time commitment to the online advertising. This is the future of marketing and advertisements and if companies do not see this they are bound to fail. That’s why many online websites that were once rogue and unregulated became regulated. Take for instance Hulu.com that began as a website to view movies and tv shows that were not authorized. But companies soon realized that online tv and such was a increasing way in which to market. Now every 10 minutes there’s and advertisement for some product or another. The same can be said about YouTube where VEVO has taken over advertising before a official music video can be played. Companies are becoming increasingly aware of the doom they will face if they don’t advertise this way. I must admit the first thing I usually do in the morning is log onto Facebook via my IPhone. Am I hooked? Probably. I just don’t fall for dumb advertisements.

Cognitive Freedoms and Marketing Woes

The concept of neuromarketing creates a understanding of subliminal reasoning for the customer to decide whether the product they are offered is actually appealing. Marketers are using the concept of neuromarketing to understand consumer’s cognitive response to products. The concept of neuromarketing allows for marketers to better target and understands consumer behavior.



This may create several problems for us the consumer because it appeals to our wants and stimuli rather than consumer reasoning. For example, do I want this product? Or Do I need It? Practitioners of neuromarketing would like to use our cognitive responses to blind side our “want” response and rather spin the product as a necessity. Have marketers found a way around our general defense mechanisms? Oftentimes consumers may react to a product extremely different when questioned in a survey. However, they may feel that the product may be inadequate and still respond with a general approval when questioned. The time of using surveys, blind studies, and customer purchase habits may be coming to an end if neuromarketing develops into a plausible means for advertising and marketing. Internet browsing activities as discussed in earlier blog post have already established a method for companies to target the right market for advertising on the internet. But the use of neuromarketing has taken this to an extremely different level.


In a recent study on neuromarketing, two major soft drink manufacturers Pepsi and Coca Cola were tested using the “Pepsi Challenge” The neuromarketing used on consumers was to us a EKG machine to monitoring the frontal lobe cortex response to be given Pepsi and then told it was coke. The participants were hooked up to the EKG machine and given Pepsi and the levels of brain activity raised with the appearance that participant enjoyed the product and indicated a reward for consumption. However, Coca Cola far outsells Pepsi because of their marketing and advertising campaigns.


I believe that this type of marketing while extremely effective may infringe upon consumer privacy. However, with today’s world changing so rapidly and new concepts being applied can anyone really stop it.


Reference

http://www.cognitiveliberty.org/neuro/neuromarketing_ajc.html

http://e-marketingforsensiblefolk.blogspot.com/

http://www.drdavidlewis.co.uk/assets/NeuroMarket1.pdf

Automobile Sales Demise and Internet Usage

Over the last 3 years the economy has fallen behind and many in Generation Y may not be able to afford the luxury of car ownership. Additionally, the use of commuter rails and car pooling may have a factor in the decreased auto sales. I am positive that the social media and the internet do not have a major impact with decreased car sales. It is true that online schools have increased enrollment. However, students of these schools frequently use automobiles for other uses. I am certain that users of the internet and those of us living in the digital age will still rely on air travel and hotel accommodations because our I Phone and Blackberries haven’t come up with a flying “app” as of yet. The invention of mobile internet and smart phones is a result of us constantly being on the move and mobile. In order to be mobile most of us use vehicle. However, those of us fortunate to live in a city that public transportation is reliable may choose to use this instead of purchasing a vehicle.









http://www.simpleliving.net/shop/item.aspx?itemid=954


http://www.simpleliving.net/pdf/ehtlcar.pdf


http://loot-ninja.com/2008/11/18/wow-super-guild-beats-wrath-of-the-lich-king-in-4-days/

I Would Click This Icon.

Protecting ones privacy is paramount in the online world. Often times these companies do employ the means to collect data on certain internet users. Face book for example uses the demographic information to target users about company products. Using demographic information allows for the company doing the advertising the means to employ the right the advertisement to ensure the greatest return. The option that has been given to internet users for protecting their identity and their internet usage with this new icon will assist in providing information about how users can protect themselves. The problem however, is that many internet users will most likely not click the icon. Many users choose to close out advertisement and continue on browsing. I am positive that as time passes people will become more frustrated with the online advertisements. I often find myself extremely frustrated with pop up ads that will not allow me to close them out and I usually choose to find my information elsewhere. I do not believe that companies will sign up because this will affect their revenue stream because they rely heavily on online marketing. I would like to think that the advertising option icon will become the next internet seal of approval much like the VeriSign seal. However, the chance that companies will allow for it comes into question.






http://www.nytimes.com/2010/10/04/business/media/04privacy.html


http://www.securityweek.com/new-initiative-give-consumers-enhanced-control-over-collection-web-data-used-behavioral-advertising


http://www.tamingthebeast.net/blog/web-marketing/advertising-option-icon.htm

Internet Tough Spies

Really? Internet Eyes? This website is ridiculous and another way in which to make money. Not only do they charge their clients CCTV to be monitor but they actually charge a monthly, quarterly, or yearly subscription for their “Internet Spies Eyes” According to the website a member has to pay:


• Annual ￡12.99 discounted saving of 45.6%


• Quarterly ￡4.99 discounted saving of 16.4%


• Monthly ￡1.99 standard


￡1.99 a month …..￡4.99 Quarterly ....a year. Ridiculous. Also if you thought you all in America will partake in this voyeurism viewing you are mistaken. Currently only those countries in the European Union (EU) will have the opportunity to watch strangers in grocery stores and other places. When I first read this article, my immediate impression was Big Brother and Im not talking about the show. This is a clear violation of privacy rights. However, I suppose if these people choose to venture out……………….into public their asking to be watched. Oh well I mean can we as a world public do anything about it. In many American cities we have already implemented “Red Light Cams” to capture red light runners and send them a ticket and a picture of their license plate. A similar instance happened to me on the Jersey Turnpike in 2005. While driving south from New York City at 4am I came upon a Jersey Turnpike toll booth that was unmanned and or unstaffed. I reversed (I know Illegal) and went through the open lane. About three months later at a forward foreign addressed I received a $26 ticket and a picture. Oh well what was I supposed to do? No one was around to take a payment and waiting there for another 20 minutes was not happening. There is some good things about internet webcams. Take for instance EarthCam.com where you can watch scenery from across the globe. This is okay.


Also there has been a Information Commissioner’s Office “ICO” complaint and lawsuit


“No CCTV along with Privacy International issued a joint complaint [5] to the Information Commissioner’s Office (ICO) last year as we believe that as well as being a ludicrous gimmick the game breaches the Data Protection Act. We laid out in detail the ways in which Internet Eyes breaches the Act but the ICO refused to block the launch of Internet Eyes and in fact bent over backwards to help the private company squeeze it’s game into the existing legal framework.”
Hopefully this lawsuit goes through and we as world citizens are again free from living a life where a weirdo sitting in his living room, in his underwear, playing World of World (WOW) eating ramen noodles is not watching people who are out doing real world things.

Justin

References:

Internet Eyes

http://interneteyes.co.uk/community/index.html

Anthony Miyazaki

http://e-marketingforsensiblefolk.blogspot.com/

Disi Info

http://www.disinfo.com/2010/10/internet-eyes-citizen-spy-game-the-new-stasi/

Beginning of the End for Print Media

Over the past 5 years the world has witnessed a massive move into internet media. Anyone with internet access and a computer can watch movies, television shows, music videos, and download music.


There are numerous websites that stream newly released movies. Although it may be illegal, Regulation of this practice hardly exists to enforce penalties. Several companies have developed and profited off of the explosion of digital media. For instance, Hulu.com which offers internet users the opportunity to watch many of their favorite shows for free. The only thing required of the user is to view a small amount of advertisements. The advent of Netflix also created a user friendly way for internet goers to view newly released DVDs and classic movies. I believe that the advent of Netflix may have killed Blockbusters market share because by offering $8.99 a month unlimited rentals with no late fees. Blockbuster did attempt to counter this strategy by offering no late fees but soon after its inception retracted this practice. Netflix also discovered a untapped market when they began offering streaming videos to its customers. In the current day and age it is almost impossible for music companies to regulate the unauthorized copying of their music. For this reason Pandora.com notice an opportunity to work with both the music companies and the consumer to create an online music playlist that the user can pick and decide which music to listen to with the occasional interruption from advertisements. I personally have not purchased a paper or magazine in nearly two years. I usually begin my day by opening my laptop and checking the news online or on my smart phone. I do not believe that internet media will completely take over. Non internet media will have some market share but certainly that what it possessed in the past. I feel that there will always exist those individuals who will still enjoy the nostalgia of a print media. While the Kendal and Nook digital book platforms enjoy an immense success I highly doubt that the day of the hardcover or paperback will disappear. In today’s world, it is factual that the transfer from physical media to internet media has made a significant impact on the once prosperous industries of newspaper, magazine, and music CDs.

Justin

References Websites:

http://www.netflix.com/

http://www.hulu.com/

http://www.pandora.com/

"Has digital age killed the video store? Blockbuster's bankruptcy a sign of change, but some small shops are still hanging on"

http://www.chron.com/disp/story.mpl/chronicle/7215636.html

Anthony Miyazaki

http://e-marketingforsensiblefolk.blogspot.com/

Dad, 8 Year Old, Boeing: Who’s to Blame?

I’m with Boeing on this one! As large as a company Boeing and in response to every proposal they receive how are they able to respond individually to everyone that is mailed by unknown people wishing to get their ideas reviewed or possibly for a paycheck. Boeing is an enormous airplane manufacture and to protect themselves through intellectual property laws they provide Harry the 8 year and his father with the standard submission form. I believe that Harry’s father took Boeings response to his son’s airplane idea and essentially tried to capitalize off it. As it is mentioned in the New York Times article Harry’s father John Winsor is a company is a “crowdsourcer” and essentially used this ability to gain notoriety for himself by bashing Boeing standard response to such submission. I believe this is an attempt for Harry’s father to capitalize at his sons expense. I do feel this is a case where the online world makes Boeing into this bad company that has no compassion for its admirers. The father used his twittering expertise to gain a following to pressure Boeing into responding to the inquiry. It may not necessary be a bad thing that the father did this. I’m sure if we look at the financials of the father John Winsor well see some increase in income after this incident. However, it’s the way he went about it by marketing this idea that Boeing responds to kids this way. As a result had to essentially save face by owning up to its “mistakes” and now to spin it into a better light they are going to have a kids drawing contest. Come on? I do not think that airlines would boycott Boeing airplanes for such a petty complaint. I mean come on Boeing is the LARGEST manufacture of airplanes and have been around a very long time. To say that airlines would stop using their planes because of this quandary is absurd. As far as the New Yorker publishing this story, I’m sure the writer couldn’t find something more interesting to write about. Social media is definitely the new wave of advertising and marketing. In fact it is becoming the biggest if not already the sectors of marketing. Millions of people are tapped into twitter and Facebook constantly and every new idea, news story, product or otherwise is marketed to them.

Reference:

John Winsor Blog

http://www.johnwinsor.com/my_weblog/2010/05/harry-and-boeing-the-update.html

E-marketing For Sensible Folk:

A. Miyazaki

http://e-marketingforsensiblefolk.blogspot.com/

New York Times

http://mediadecoder.blogs.nytimes.com/2010/05/03/boeings-social-media-lesson/


Baekdal
http://www.baekdal.com/media/bwhat-an-8yearold-taught-boeing-about-social-mediab/