Sunday, October 3, 2010

Beginning of the End for Print Media

Over the past 5 years the world has witnessed a massive move into internet media. Anyone with internet access and a computer can watch movies, television shows, music videos, and download music.


There are numerous websites that stream newly released movies. Although it may be illegal, Regulation of this practice hardly exists to enforce penalties. Several companies have developed and profited off of the explosion of digital media. For instance, Hulu.com which offers internet users the opportunity to watch many of their favorite shows for free. The only thing required of the user is to view a small amount of advertisements. The advent of Netflix also created a user friendly way for internet goers to view newly released DVDs and classic movies. I believe that the advent of Netflix may have killed Blockbusters market share because by offering $8.99 a month unlimited rentals with no late fees. Blockbuster did attempt to counter this strategy by offering no late fees but soon after its inception retracted this practice. Netflix also discovered a untapped market when they began offering streaming videos to its customers. In the current day and age it is almost impossible for music companies to regulate the unauthorized copying of their music. For this reason Pandora.com notice an opportunity to work with both the music companies and the consumer to create an online music playlist that the user can pick and decide which music to listen to with the occasional interruption from advertisements. I personally have not purchased a paper or magazine in nearly two years. I usually begin my day by opening my laptop and checking the news online or on my smart phone. I do not believe that internet media will completely take over. Non internet media will have some market share but certainly that what it possessed in the past. I feel that there will always exist those individuals who will still enjoy the nostalgia of a print media. While the Kendal and Nook digital book platforms enjoy an immense success I highly doubt that the day of the hardcover or paperback will disappear. In today’s world, it is factual that the transfer from physical media to internet media has made a significant impact on the once prosperous industries of newspaper, magazine, and music CDs.






Justin







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"Has digital age killed the video store? Blockbuster's bankruptcy a sign of change, but some small shops are still hanging on"

Anthony Miyazaki



1 comment:

  1. I too believe that printed media will not become obsolete for a very long time. Reason being is, that people will begin to start collecting them..instead of reading them. Of course there will be some that will still love the feeling of holding books in their hands...but the fact is...that it is still becoming obsolete. People will start collecting them just to say..that they own a piece of history. The meaning of physical media will start to change for different reasons now.

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